Diamond Mining Essay Example | Topics and Well Written Essays - 2000 words

Diamond Mining - Essay Example Botswana gained it's independence in 1966. It previously had been the British protectorate of Bechuanaland. It has moved to being one of the richest and most stable African countries on the continent. It is often called the Switzerland of Africa (afdiamonds, 2009). This economy is fueled by diamond mining. Botswana came from being one of the poorest countries in Africa to this. There are still hopes for this country and there are many issues to solve for their poor but they have accomplished much. Botswana is classified as an upper middle class country and the World Bank classifies it as the most affluent country in Africa. The World Bank, (2002) states that it has the fastest growing economy in the world. This growth rate has had to do with their diamond industry and how it has been managed. It must also be noted here that Botswana has been one of the favorites for aide donation over this time of growth. The physical and social infrastructures of this country are highly developed because of the government's ability to increase the ability of its country to use the national resources of diamonds and also manage with aide from other countries as it developed these resources (Wikan, 2004). Diamonds were discovered in Botswana in 1967 after a full search that lasted 12 years. They presently run 4 large diamond mines. Juaning is in Southern Kalahari, Damsha and Lethlahana in the central Kalahari are the largest. These mines exports maintain 80% of export earnings for the country and 45% of their GOP. These mines are jointly owned by DeBeers and Botswana. The government of Botswana has a history of managing this resource well. From early on, mineral rights were vested in the State. The government then would use this on the discovering of good deposits to assure that they had equity interest in the site. They then collected royalties from the other minerals involved such as gold. They designed the 1999 Mines and Minerals Act to allow for foreign investment to occur. This also diversified interests so that the diamond mining was not the only interest of the company to support their economy. The government has kept their ability to apply interests to new discoveries. The political atmosphere and leadership in Botswana has been one of formulating economic reason for the country. When DeBeers became greatly involved in these countries mining processes and the amount of diamonds produced, the government of Botswana remained in the negotiations of all processes and procedures. Politically there were astute throughout the process with excellent leadership and little political conflict. It has to be noted, also, that major mines were situated in area where prior to that there was little or no work available These diamonds lie under Botswana in the Rocks of Kaapaal. There are more kimberlites here than any other place in the world. There are rich deposits of gold, platinum, based metals and minerals in those same places. They have produced more diamonds since 1867 than any other part of the world. The Orapa mine alone is expected to produce at the present rate of production for at least the next 40 years. The expectation is that there will be an operating margin of $130 per ton using the pit mining technique that they presently use. The climate conditions and the available electric power there improve the situation that much more. The country

Tummy Tuck Essay Example for Free

Tummy Tuck Essay Whether you’re a male or a female Age, hormones, high protein diets and other factors can result in centralized fat in the abdomen. Abdominoplasty, also known as a â€Å"tummy tuck,† is a cosmetic procedure performed to eliminate excess skin, remove fat and fat cells from the abdomen, as well as tighten the underlying muscles in the stomach to create a firm abdomen. The removal of a large part of lower abdominal skin requires that the belly-button be surgically reconstructed as well. An unfit abdomen is due to a number of factors not only due to extra fat. Stretching of tissues and muscles in the stomach, having problems with elasticity in the skin and having excess skin can cause your abdomen to appear weak and out of shape. A Tummy Tuck can be done for a person of any age but ideal candidates are people who have lost elasticity to their skin with age and women whose pregnancies have stretched out the muscles in their abdominal wall. Women who plan on having a tummy tuck should be comfortable that they are done having children to avoid re-stretching of the muscles. Men as well can be candidates for abdominoplasty in cases of dramatic weight loss, creating loose skin. Men and Women that lack exercise or are non-responsive to exercise can build up the â€Å"spare tire† look in which they may benefit from a tummy tuck as well. When planning a tummy tuck, you must consider a few things. Like any other surgical procedure, there are risks and pre-cautions that must be taken into account. Good communication with your surgeon is key to preparing you for your surgery. Dieting, smoking, alcohol intake and other individual habits must be taken into consideration and discussed with your doctor. Time is important when considering a tummy tuck. Make sure you have planned enough time to recover and you have family or friends that may be available if you need them. All types of surgeries have risks to some measure. Some risks of having a tummy tuck include, infection, excessive bleeding, prolonged scarring (mainly due to smoking amp; 2nd hand smoke), skin loss and blood clots. (Discuss all the complications with your surgeon). A Tummy Tuck can be done for a person of any age but it is most frequently done on women who have had children and do not plan on having more. It is also regularly performed on people who have lost all of the weight they planned to lose. You must be a healthy individual with no severe medical conditions. (Set up a consultation with a surgeon to see if your health issues contradict with having this procedure). Pain, swelling (due to the removal of tissue) and bruising after your surgery can vary on the individual but those post-op effects are normal. A compression garment is given to the person to wear directly after the surgery for 4-7 weeks. A Tummy Tuck does not replace exercise and diet, those things essential to living a healthy lifestyle, but it certainly is a booster to those who want to start getting back into shape and is a quicker way to retrieve your previous figure or achieve the shape you’ve always wanted. Your goal is just an appointment away, call for a consultation to get started!

Humor in Chaucers The Millers Tale Essay examples -- Comic Effect in

Chaucer's "The Miller's Tale" should be tragic, because a lot of horrible things happen to the characters. The carpenter's wife is disloyal to him, sleeping with others and making fun of him with Nicholas. Also, he is depicted as a fool. However, readers get a humorous feeling from the story, rather than feeling sorry for the carpenter's unfair life. Chaucer makes the whole story come across as comic rather than tragic. This humor is created by the Miller's narration, the use of irony, the cartoon-like characters, and the twists of plot. These elements combine to produce an emotional distance which enhances the comic effect. The narrator is the first element of humor Chaucer uses in his story. The Miller is rude and drunk but generally a jolly fellow. This sets the tone of story as being fun and even a bit coarse, just like the Miller himself. He tells a few jokes before he tells his story: "One shouldn't be two inquisitive in life? / Either about God's secrets or one's wife. / You'll find God's plenty all you could desire"(53). As well, the Miller wants to punish the Reeve, a ...

Thousand Splendid Suns Comparison

It seems that War has found a home in Afghanistan. The people of Afghanistan have seen three decades of Anti-Soviet Jihad, civil war and Taliban tyranny. They have lived through unimaginable horrors and now, their incredible stories of hope and oppression are being told. In A Thousand Splendid Suns by Khaled Hosseini and The Swallows of Kabul by Yasmina Khadra, the women are oppressed by their husbands and society. Mariam is passive and compliant while Zunaira is defiant and angry, yet both suffer the same pain and isolation. Initially, their suffering increases because their anger at being oppressed and tortured is deflected towards the wrong people, people who actually care for them. Through their difficult journeys, their eyes are opened up to the power and beauty of a loving relationship. The loss or gain of such a relationship is the defining factor of whether or not each character finds peace and self-worth. The women in both novels transition from a state of being hopeful to complete desolation due to the oppression in their lives. Initially, Mariam from A Thousand Splendid Suns expresses much hope about attaining a bright future. She wants to pursue an education as she says, â€Å"I mean a real school†¦like in a classroom, like my father's other kids† (Hosseini, 17). Mariam firmly believes that she can shed her shameful status of a bastard's child, and as she gets older, she takes strides to make this vision into a reality. Moreover, Mariam is constantly inundated with her mother's pessimistic ideals about life, but she believes that â€Å"You're [Mother] are afraid that I might find the happiness you never had. And you don't want me to be happy. You don't want a good life for me† (Hosseini, 28). As a result, at first, Mariam is a strong figure with a lively spirit who is able to combat much negativity in her life and continue to dream and hope of a better future. Perhaps, her naivety fosters these hopes and dreams as well. Later, Mariam's husband, Rasheed successfully crushes her strong spirit. During one of his fierce outbursts, â€Å"he shoved two fingers into her mouth and pried it open, then forced the cold pebbles into it†¦but he kept pushing the pebbles in, his upper lip curled into a sneer† (Hosseini, 104). Mariam is tortured psychologically, physically and her lively spirit is broken. She completely isolates herself from the outside world, and quietly suffers inside her house as â€Å"†¦Mariam was afraid† (Hosseini, 98). She is passive and compliant in the abusive relationship because she abandons all hope, and tries 1 to endure everything that falls upon her. Oppression crushes Mariam's inner strength and she becomes a walking dead person, confined to her own home. Furthermore, Zunaira from The Swallows of Kabul undergoes a similar transition from a state of hopefulness to desolation. At the beginning, Zunaira is a hopeful person. Her husband, Mohsen, says, â€Å"Her zeal was unmatched, save by the praises heaped upon her. She was a brilliant girl and her beauty lifted every heart† (Khadra, 73). She is extremely passionate about empowering the women in Afghanistan, that she even pursues a career as a magistrate to set an example to rest of her countrymen. Zunaira embodies hope, and positive change in a country devastated by war. Like Mariam, Zunaira's hopeful spirit sets her up on a high pedestal to fall from. Then, Zunaira is oppressed by the Taliban. She is writhing with anger and hatred when she says, â€Å"†¦the most detestable fact of [my] existence, to the constraint with anger and hatred that even in [my] dreams [I] refuse to accept: the forfeiture of [my] rights† (Khadra, 99). Anger and hatred threatens to rip Zunaira apart because she feels that the Taliban have stripped her off her dignity and humiliated her beyond endurance. Pride is important to Zunaira. Thus, she struggles to control her anger in public when she views the bitter state of her country, how the Taliban have destroyed her pride, hopes and dreams. Unlike Mariam, Zunaira is defiant and angry. Zunaira actually attains her goal of becoming a magistrate, and thus, she experiences a greater sensation of loss. Mariam and Zunaira combat the oppression in different ways but they suffer the same pain and isolation. Oppression induces a negative change in both characters. In addition, the women have coping mechanisms to deal with the sorrow in their lives. Their ability to cope is affected by family members. Mariam remembers her mother's story, â€Å"where each snowflake was a sigh heaved by an aggrieved woman somewhere in the World. That all the sighs drifted up in the sky, gathered in the clouds, and then broke into tiny pieces†¦Ã¢â‚¬  (Hosseini, 91). Mariam is submissive in her abusive relationship because her mother has taught her by example, that Afghani women solely have to endure the pain and suffering in their lives. She makes no attempts to change her situation in her marriage because she lives by her mother's teachings. Perhaps, if Mariam were to stand up for herself or stir up chaos during one of Rasheed's beatings, Rasheed would not turn to violence against her so easily. Also, Mariam could have searched for alternatives to escape Rasheed before the Taliban implemented the harsh laws. Over the years, Mariam becomes increasingly helpless and miserable under Rasheed's rule, as she follows the model of her mother's teachings. Also, she deflects her anger and sorrow 2 towards the wrong people, people who actually care for her. Laila, Rasheed's younger wife tries to extend a friendship towards Mariam multiple times, but Mariam pushes Laila away. She screams at Laila, â€Å"†¦I have no use for your company†¦You will leave me be and I will return the favour. That's how we will get on. Those are the rules† (Hosseini, 226). As Mariam pushes Laila farther away, she only becomes a greater target of Rasheed's abuse because Rasheed tends to beat Mariam when he is angry with Laila. During a beating, Rasheed â€Å"held a belt in his hand†¦Ã¢â‚¬  and Mariam becomes absolutely petrified, but Laila tries to stand up for Mariam. United, Mariam and Laila are able to stand up to Rasheed and reduce the frequency and severity of Rasheed's beatings. By rebuffing Laila, Mariam only increases her own pain and suffering. The character's coping mechanisms seem to only destroy any remaining strands of courage and hope within them. Similarly, in The Swallows of Kabul, Zunaira tries to find a way to cope with the oppression in her life. At the beginning, she tries to forget her own pain and suffering to be strong for her husband. Mohsen, her husband, insists on taking a stroll in the streets of Kabul, and Zunaira refuses to go because she does not want to wear the Burqa. To Zunaira, the Burqa epitomizes the mistreatment and oppression of women in Afghanistan. In the end, Zunaira agrees to go with Mohsen when she says, â€Å"Let's go out. I'd rather run a thousand risks than to see you so demoralized† (Khadra, 79). Zunaira sacrifices some of her core values to make Mohsen happy, who is her only support system in this World. Though she does not want to lose Mohsen, her ability to cope with the oppression is hindered when she views firsthand the Taliban's brutality. Similarly, Zunaira's ability to cope with oppression is negatively impacted by the actions of her family members. Both women's hopes are crushed, but, Mariam becomes more compliant while a fire is ignited within Zunaira, which threatens to rip her apart. Also, Zunaira shuns her loved one out of her life. When Zunaira refuses to talk to Mohsen and remove her Burqa after the stroll in Kabul, he recounts, â€Å"her anger is so intense that her veil trembles before her agitated breathing and she says, ‘I don't ever want to see you again, Mohsen Ramat'† (Khadra, 129). At first, Zunaira uses her husband to cope, but later, she targets her fury towards him because she wants him to experience her great feeling of loss. Mohsen is a man, and Zunaira believes that a man will never allow a woman to attain her freedom. Like Mariam, she ends up deteriorating her life further because Mohsen accidentally dies during one of their fights. Thus, Zunaira loses another member of her family to the Taliban. Zunaira is angry, but her actions cause her loved ones to 3 suffer too, unlike Mariam who bottles up her fury and grieves alone. In the end, Mariam and Zunaira's coping mechanisms only accelerate their feelings of pain and isolation. Finally, the women in both novels undergo a period of self-realization by losing or gaining a loving relationship. Mariam is able to acquire a new found sense of inner strength. Laila and Mariam forge a special sisterly bond that Mariam can turn to for support and strength. Mariam says, â€Å"But, perhaps there were kinder years waiting still. A new life, a life which she would find the blessings that Nana had said a harami like her would never see† (Hosseini, 256). Her sisterly bond induces a positive change in Mariam as she starts to hope again. Mariam's spirit is rejuvenated, and she finds a newly acquired strength to defeat her oppressor, Rasheed. She frees herself off her primary oppressor for she finds the courage to kill Rasheed. She finds a state of inner peace at last. Also, Mariam finds a new purpose in life. Before Mariam is to be executed, she thinks, â€Å"A Weed. And yet she was leaving the World as a woman who had loved and been loved back†¦a person of consequence at last. No. It was not so bad†¦that she should die this way† (Hosseini, 370). Mariam is resented by her mother, father and husband, but her relationship with Laila and Aziza, Laila's daughter, redefine her outlook on life. Their love fills a hollow spot within Mariam, and it lessens the pain of living under oppression for decades. As Mariam has loved, she is finally able to shed her status of a arami and gain a new sense of selfworth. She sees the beauty in a loving relationship, and she finally does find peace and selfworth in her life. In The Swallows of Kabul, Zunaira makes an important self-discovery as well. By severing her ties to Mohsen, she attains a form of inner strength. When the Jailer, Atiq, tries to convince her to run away from the jail, she says, â €Å"I can't wait to get out of here, but not in the way you propose† (Khadra, 164). She accepts her fate and is prepared to die. With Mohsen's accidental death, Zunaira severs all ties to the physical world. She rids herself of all duties and obligations and deserts all of her hopes and dreams. She feels like a free spirit, symbolized by the removal of her Burqa. Her lightness renews her inner strength and now, she feels she can overcome any obstacle in her path, even dying. Though Zunaira attains a sense of inner peace by severing ties to loved ones, Mariam achieves this by finding the beauty in a loving relationship. Like Mariam, Zunaira is willing to die because their newly gained inner strength gives them the power to vanquish all obstacles in their path. Also, her loss of a loving relationship changes her perspective on life. She says to the Jailer, â€Å"We've already been killed, all of us, it happened so 4 long ago, we've forgotten it† (Khadra, 164). Zunaira realizes that she has lost everything to the Taliban, her family, her dignity, her hopes and dreams. When she sees that she has nothing worth living for anymore, she feels there is nothing more she can lose in this World, and thus, she thinks about life differently. The author does not elaborate about Zunaira's life after she is freed from the jail, but probably she dies in the near future because she does not have a home to return to. Similarly, Mariam and Zunaira are able to see the power and beauty of a loving relationship. Zunaira leaves behind her pride, and need to feel empowered while Mariam actually gains a new sense of self-worth. For Zunaira, leaving behind all the things attached to her relationship with Mohsen gives her peace. So, each character takes different routes to find peace and self-worth. A Thousand Splendid Suns by Khaled Hosseini and The Swallows of Kabul by Yasmina Khadra are both set in war-torn Afghanistan. The women are oppressed by their husbands and society. Then, the coping mechanisms they utilize only increase their pain and suffering. Finally, Mariam and Zunaira make an important self-discovery where they either gain or lose the power and beauty of a loving relationship to find peace and self-worth. Overall, Mariam and Zunaira seem to reverse their roles from the beginning to the end. Mariam is passive at first, but she becomes quite aggressive at the end. While, Zunaira follows the opposite path to achieve inner peace. Millions of women are oppressed around the World, and it seems that love is the critical factor to breaking the cycle of oppression.

Impaired Ventilation

Nursing Care Plan Problem: Impaired Ventilation Assessment |Nursing Diagnosis |Planning |Intervention |Rationale |Evaluation | |Subjective: |Impaired spontaneous ventilation |Within 8hrs of nursing |Independent: | | | |â€Å"Gi ubo/sipon siya before na |related to accumulation of upper |interventions the pt won’t | | |After 8hrs of nursing | |disgrasya.Pagka disgrasya naka inum |airways secretions secondary to VA|exhibit signs of respiratory |Assess pt’s condition |To know and determine pt’s need |interventions the pt’s | |siya ug mga dugo niya mao nang | |distress or infection | | |temperature has risen to | |gibutangan siya ana (tracheostomy) | | | |To establish baseline data –Temp. |38. 0C but isn’t showing | |para ma suyop to ky mag lisud man | | |Assess and monitor client’s temperature. |above 37. 5? C may suggest acute |signs of respiratory | |siya ginhawa.. As verbalized by the | | | |infectious disease process. |distress | |mo ther. | | | | | | | | | | |To facilitate breathing |Goal Partially Met | |Objective: | | Elevate head of bed and align head in the middle | | | |Increased use of accessory muscles | | | | | | | | | |Raise side rails |For safety measures | | |Irritable | | | | | | | | | |Provide TSB |Water applied to skin causes the pores| | |Restlessness | | | |to open allowing excess heat to | | | | | | |escape. Evaporation creates cooling | | |Creatinine and SGPT(ALT) Result: | | | |process. | | |0. 60mg/dL –below | | | | | | |55. 0 U/L –higher | | | | | | | | | |Independent: | | | |CBC Result higher than normal range: | | | | | | |WBC 14. 9 | | |Administered medications as prescribed by AP | | | | | | |Tramadol 50mg IVTT q8 PRN |Pain reliever | | |Vital Signs: | | |Cefuroxime 750mg IVTT q8 | | | |T 38. 0C | | |Salbutamol 1neb q6 |2nd gen. arenteral cephalosporin | | |P 77 | | | |antibiotic | | |R 23 | | | |Bronchodilator | | | | | | | | | | | | | | | | | | | | | | | | | | |IVF PNLR @ 30gtts/min as ordered by AP | | | | | | | | | | | | | |Collaboration: |To replenish fluid losses during | | | | | | |evaporation of fluid in the body. | | | | |Creatinine and SGPT(ALT), CBC sent out to Medtech| | | | | | |Lab as ordered by AP | | | | | | | |To determine possible infection. | | Drug Study Cefuroxime 750mg IVTT q8 Powder for injection: 750mg, 1. 5g, 7. 5g Premixed containers: 750 mg/50ml, 1. g/50ml Source: Davis Drug Guide for Nurses 10th Edition Therapeutic: Anti-infectives Pharmacologic: Second generation Cephalosporins Pregnancy Catergory B Bind to bacterial cell wall membrane, causing cell death Therapeutic Effects: Bactericidal action Treatment: It is effective for the treatment of penicillinaseproducingNeisseria gonorrhoea(PPNG). Effectively treats bone and joint infections, bronchitis, meningitis, gonorrhea, otitis media, pharyngitis/tonsilliti s, sinusitis, lower respiratory tract infections, skin and soft tissue infections, urinary tract infections, and is used for surgical prophylaxis, reducing or eliminating infection.Hypersensitivity to cephalosporins and related antibiotics; pregnancy (category B), lactation. GI: Diarrhea, nausea, antibiotic- associated colitis. Skin: Rash , pruritus, urticaria. Urogenital: Increased serum creatinine and BUN, decreased creatinine clearance. Hemat: Hemolytic anemia MISC: Anaphylaxis Before: Determine history of hypersensitivity reacti ons to cephalosporins, penicillins, and history of allergies, particularly to drugs, before therapy is initiated. Lab tests: Perform culture and sensitivity tests before initiation of therapy and periodically during therapy if indicated. Therapy may be instituted pending test results. Monitor periodically BUN and creatinine clearance. During:Inspect IM and IV injection sites frequently for signs of phlebitis. Monitor for manifestations of hypersensitivity Tramadol 50mg IVTT q8 PRN Therapeutic: Analgesics (centrally acting) Actions: Physiologic Mechanism †¢ Decrea sed pain. Pharmacologic Mechanism †¢ Binds to mu-opioid receptors. †¢ Inhibits reuptake of serotonin and norepinephrine in the CNS. Indication: †¢ Moderate to moderately severe pain Nursing Care †¢ Assess type, location, and intensity of pain before and 2-3 hr (peak) after administration. †¢ Assess BP & RR before and periodically during administration. Respiratory depression has not occurred with recommended doses. †¢ Assess bowel function routinely.Prevention of constipation should be instituted with increased intake of fluids and bulk and with laxatives to minimize constipating effects. †¢ Assess previous analgesic history. Tramadol is not recommended for patients dependent on opioids or who have previously received opioids for more than 1 wk; may cause opioid withdrawal symptoms. †¢ Prolonged use may lead to physical and psychological dependence and tolerance, although these may be milder than with opioids. This should not prevent patient f rom receiving adequate analgesia. Most patients who receive tramadol for pain d not develop psychological dependence. If tolerance develops, changing to an opioid agonist may be required to relieve pain. Tramadol is considered to provide more analgesia than codeine 60 mg but less than combined aspirin 650mg/codeine 60 mg for acute postoperative pain. †¢ Monitor patient for seizures. May occur within recommended dose range. Risk increased with higher doses and inpatients taking antidepressants (SSRIs, tricyclics, or Mao inhibitors), opioid analgesics, or other durgs that decrese the seizure threshold. †¢ Overdose may cause respiratory depression and seizures. Naloxone (Narcan) may reverse some, but not all, of the symptoms of overdose. Treatment should be symptomatic and supportive. Maintain adequate respiratory exchange. †¢ Encourage patient to cough and breathe deeply every 2 hr to prevent atelactasis and pneumonia.

Editorial Essay Topics

Editorial Essay Topics Editorial Essay Topics Editorial Essay Topics: Creating One As they say, one of the most difficult assignments, while you are editorial essay writing, is to choose a topic for it, as it is really rather complicated to create effective editorial essay topics. As a rule, editorial essay puzzles students a lot, as it greatly differs from all the other kinds of academic writing. When it comes to the creation of this topic, students find it too difficult, however, nothing is impossible. If you have received such a task you are the only one to cope with it or, at least, to find a way to cope with it. In this article, we are going to offer you this way out if you feel that you can not complete editorial essay writing on your own. Editorial Essay Topic Can Be Easy If you want to cope with creating editorial essay topics in a simple and fast way, we recommend you to make friends with our custom writing site, which is going to help you to get rid of all the problems concerning essay writing including inventing editorial essay topics: It is much simpler to choose editorial essay topics from the ready-made list offered to you at our site than to create these editorial essay topics on your own, is not it? Therefore, we offer you this very list of editorial essay topics at our site. Visit it and get your editorial essay topics. In addition to it, if you are going to have some other problems with your essay writing except inventing editorial essay topics, you can also appeal to our custom writing site and get a professional and immediate help from our experts. We Offer Help With Topics and Writings We offer you a great number of articles devoted to the different problems of academic writing where we give you practical pieces of advice and tips in order you could cope with any task you have been assigned. If you can not find the answer to any of the questions you have, you can get a consultation from our academic writers who will gladly give you detailed answer. Our Custom Writing Service Is Accessible 24x7! Our custom writing service is aimed at simplifying studying process of students that is why we offer premium quality service for the moderate price. Therefore, if you are going to face some difficulties with editorial essay topics inventing or with some other aspect of essay writing we are waiting for you to give you help, which will bring you to success in writing. Read also: Favorite Season Essays Essay Writer Essay Papers Essay Help Essay Assignment

A Comparison Between Jane Eyre And Fanny Price Essays - Free Essays

A Comparison Between Jane Eyre And Fanny Price Essays - Free Essays A Comparison Between Jane Eyre And Fanny Price A comparison between Jane Eyre and Fanny Price There are many things that can be compared between Jane Eyre and Fanny Price, and I will focus on the fact that they are both orphans that grow up to be independent women. The two are so different yet also so much the same. In the following analysis, I will compare these two characters and decide who can be viewed as the stronger character. To start, we can say that both Jane and Fanny are orphans. They are both sent to live with family and destined to become outcasts from the start. Jane is not readily accepted by her family. This is also true of Fanny. They are only similar in the fact that they are orphans. Fannys character is different from Jane because Jane is an independent individual. Fanny is much more reserved and independent, while Jane has a much more outspoken personality. Jane Eyre struggles to resist those around her from changing her. Her self-devotion causes her many sufferings, but she survives these and becomes a stronger woman. Jane grows up in a Victorian period where women were not seen as equals. She was born an orphan into a family that had no more room to love another child. Jane faced much resentment in the house, but being the strong-minded character that she is, she confronts Mrs. Reed. She says, I am not deceitful: if I were, I should say I loved you; but I declare that I do not love you: I dislike you the worst of anybody in the world. Jane Eyre grows up questioning authority. She is an independent soul with an independent mind. She will not tolerate being walked over. She shows her strength in all aspects of her life including her love for Rochester. The fact that she is an orphan shows us how the absence of a mother contributes to the void of nurturing, therefore, giving the character possession of internal strength and independence. In Mansfield Park, Fanny can be seen as an orphan as well. She is sent to Mansfield to live with her relatives because her mother is unfit to take care of her. She grows up at Mansfield rejected by her Aunt and as an outcast among her cousins. She is independent but not outspoken. She only finds true friendship with Edmund. She struggles in the beginning to overcome her homesickness, and her longing for her relationship with her brother. Edmund is the only vice that sees her through her struggle. She is not as outspoken as Jane, but she is as strong-minded. She knows what she wants and if she could stand up for herself, she can obtain it. Her determination helps her to gain strength. Self-respect dominates the theme of Jane Eyre, whereas in Mansfield Park the story deals with more moral issues concerning class and family. In Jane Eyre, the idea of gender and class structure is very evident between Jane and Rochester. She is a hardworking governess and he, her much wealthier employer. In Mansfield Park, Fannys interest in Edmund also tests society. For any kind of interest in each other would be wrong during that time. The story itself tests society in ways of the characters going against the duty of their lives. For example, Edmund is jumping out of the lineage by wanting to become a clergyman. Also, his attraction to Fanny and hers to him was considered immoral in 19th century England because of their relationship. Returning back to Jane, we can see how society could feel that her romance with Rochester was wrong. But even Jane is independent enough to leave him when he threatens her beliefs. She remains true to her beliefs, no matter what. Even when that means spending three days wandering around and almost dying for her choices. One theme that remains true to both novels is that both stories defy the norms of society. In Mansfield Park, the characters go against all duties and the idea of the structure of family. The theatrical in the book even furthers their attempts to do everything against what it right and moral at that time. In Jane Eyre, there are some

15+ Words with syn or a Variation

15+ Words with syn or a Variation 15+ Words with syn or a Variation 15+ Words with syn or a Variation By Mark Nichol The Greek prefix syn-, meaning â€Å"together,† and two alternative forms combine with many other word elements to form terms pertaining to community or unity. This post lists and briefly defines the most common of these words, along with literal definitions of the root word. 1. idiosyncrasy (â€Å"personal† and â€Å"blend†): a peculiarity or hypersensitivity 2. synagogue (â€Å"bring†): a Jewish congregation, or its headquarters 3. synapse (â€Å"fasten†): the junction of nervous impulses 4. synchronicity (â€Å"timing†): occurrence of events at the same time or same period, or coincidental occurrence of events 5. syncopation (â€Å"shortening†): musical rhythm that emphasizes the weak beat 6. syncretism (â€Å"federation of Cretan cities†): a combination of different forms 7. syndication (â€Å"act of judgment†): association of people or entities to sell something, or selling editorial content to multiple distributors or the state of being sold this way 8. syndrome (â€Å"run†): a set of things, such as signs or symptoms of a medical condition, that form a pattern 9. synecdoche (â€Å"interpret†): figure of speech substituting the part for the whole, or vice versa 10. synergy (â€Å"working†): combined action 11. synesthesia (â€Å"sense†): a sensation occurring with another, or a condition in which one experiences one sensation simultaneously with another 12. synonym (â€Å"name†): a word with one or more meanings identical or similar to one or more meanings of one or more words, or a word or phrase that embodies a concept or quality 13. synopsis (â€Å"be going to see†): an abstract or summary 14. syntax (â€Å"arrange†): the structure of linguistic elements, or harmonious arrangement of components 15. synthesis (â€Å"put†): something made by combining parts into a whole, digital reproduction of analog sounds, or deductive reasoning When the prefix precedes b, m, or p, it is converted to sym, as in asymptote (â€Å"not falling†), symbiosis (â€Å"living†), symbol (â€Å"thrown†), symmetry (â€Å"measured†), sympathy (â€Å"feeling†), symphony (â€Å"sounding†), symposium (â€Å"drinking,† from the ancient Greek custom of discussing intellectual matters while drinking wine in a social setting), and symptom (â€Å"happening†), and when confronted with l, it changes to syl, as in syllable (â€Å"take†)- the similar-looking syllabus, derived from a misreading, is unrelated- and syllogism (â€Å"think†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Exquisite Adjectives15 Words for Household Rooms, and Their SynonymsHow Long Should a Synopsis Be?

Arist Statement Paper Essay Example | Topics and Well Written Essays - 750 words

Arist Statement Paper - Essay Example I have endeavored to depict these moments since they progressively change as life goes on. My prints are an attempt to establish a connection between the viewer and the images. Art is the driving force of my etchings and is lies within the contemplative illustrations. The function of color in my prints is to generate a sentimental instinctive reaction to personal themes like scenes from my childhood and family legacy. I intend to evoke a sense of familiarity in the viewer as I correlate with a specific image. Printmaking acts as vehicle for infinite combinations of color juxtaposition. A variety of techniques and various combinations offer innumerable new opportunities. I am particularly enchanted by the forms, colors and shapes in printmaking. The art of printmaking is all about anticipation and moments of admiration or distress as the paper or screen is separated to expose the image. I especially focus on intricate compositions, in an attempt to transform my ideas into magnificent prints to put across profound sentimental content. Since the beginning, the process of etching seemed magical to me. Over the years, it has assisted me in presenting my inner vision to outer reality and thus led to a sense of achievement. Story-telling has always been an integral component of Slavic folklore. I have delved in my family history and culture at length, struggling to create profiles based upon renewed memories and recollections from old relatives. The supreme inspiration behind this collection is my Russian grandmother, Marina who used to narrate invigorating and inspirational stories to us in our childhood. With the passage of time and migration, the content of these conventional tales have been modified to some degree, now I relate the same stories to my daughter, Millicent. Therefore, my aim is to deconstruct these stories, lullabies and family heritage that play an imperative role not only in our childhood but in our adult life too. Our perception and connection wit h subject matter evolves and assumes new significance as we pass through time. The conceived fabricated reflection of embroidered memories is the foundation of my figurative connection between past and present established on my lineage. Memories comprise of only selective chapters of our past, frequently concealing imperative features, revealing only fractured bits and pieces of the entire picture. Some are crystal clear while others are blurred and altered, making it difficult to discern reality from illusions. I aspire to rediscover our self identity by accessing and repossessing our memories. I have tried to direct the attention of the observers to rediscover their own memories by building up relationships with the prints presented and analyze the pliability of their memories. My work is targeted at recreating, deforming, exposing and obscuring memories. My prints encompass various patterns and denote personal associations and an aesthetic appeal which I feel for each object. Our minds formulate memories according to a specific configuration and then recognize segments of our inner emotional nature. My goal is to illustrate the various surfaces of memory by discovering the bond between physical remembrance and the subtle temporary sentiments that activate as well as summon our memories. Experience, sentiment and perception are reflected by the

Fashion marketing - target customer- stravarious brand research Essay

Fashion marketing - target customer- stravarious brand research - Essay Example The essay "Fashion marketing - target customer- stravarious brand research" discovers the marketing of Stradivarius brand. With this concern, the essay intends to research the current retail environment as well as market competition prevailing in the UK business and also the campaign surrounding the launch of Stradivarius. Apart from this, an evaluation of the scale of the launch of the brand, assessment of how the brand will attract the existing along with new customers of Inditex and ideas about generating greater awareness about the brand, will also be highlighted in the essay. Thus, based on this research, a pre-framed questionnaire will be compiled, which will help in building a complete picture of the customers and their expectations in the market sector of retailing. It is quite essential to evaluate the current retail environment prevailing in the business markets of the UK, as Inditex is planning to launch its another globally renowned brand Stradivarius in this region. Acco rding to the report published by Crown (n.d.), it can be apparently observed that the current retail environment prevailing in the UK largely contributes in developing the economy of the nation through employing huge figure of skilled workforce and generating approximately  £17.5 billion taxes among others. The report also highlighted the fact that the retail sector of the UK is viewed to be a foremost leader in the arena of innovation. The international retail brands operating in the business markets of the UK.

Buddhism Essay Example | Topics and Well Written Essays - 750 words - 9

Buddhism - Essay Example It has also stayed conservative because aboriginalphilosophies of the nations it went to never really influenced it. Conversely, the Mahayana belief bases itself on culture, for instance, the Bon and Tibetan Buddhism. Theravada’s philosophy is straightforward. All worldly phenomena possess three traits, which are transient, impermanent, unsatisfactory and no one owns them. Elements that are compound contain both the material and non-material part. Further, they contain nothing but five compounds such as the material quality and non-material qualities such as consciousness, sensations, mental formatives, and perception (Duiker 225). The Theravada belief has remained intact since inception by the elders who heeded to the customof the abbots of the initial Buddha council. Theravada exhibits no hierarchical authority framework. However, the Sangha respects seniority, and the Pali canon, Sanskrit’s Tripitaka and Pali’s Tipitakaare the authoritative scripture, which contains the entire teachings of the Buddha (Saibaba 122). Based on understanding, it is the best thing to venerate Buddha and obey his teachings devoid of biastowards any tradition. This may prove intricate depending on a person’s culture. However, the pronounced teachers from all civilizations avoid any possible bias. The Theravada routeis captivating because it sticks to the fundaments. It is a live tradition with an uninterruptedancestry, which traces back to the ancient Buddha. Theravada Buddhism is the chief religion in the South East Asian dispensations such as Cambodia, Sri Lanka, Burma, and Thailand. Mahayana Buddhism depicts much of the teachings by Buddha’s,but it is churned with additional philosophical conceptions so that it appears to have a different view and leading to a dissimilarobjective. Both Mahayana and Theravada traditions honor and follow ShakyamuniBuddha. Theravada followers do not venerate the various celestial gods and Buddha as

The use of DDT in malaria vector control Essay Example | Topics and Well Written Essays - 750 words

The use of DDT in malaria vector control - Essay Example DDT is slowly absorbed in the gastrointestinal tract; however, if the DDT has been dissolved in fats from vegetables or animals, then the absorption rate is enhanced up to 1.5 times. The oral ingestion of DDT usually results in convulsions after 2 hours, if the rate of administration is twice that of the oral LD50 value. It has also been established that absorption of DDT by the skin is minimal (DDT). Subsequent to absorption, DDT accumulates in the tissues, especially in the adipose tissue. Many studies have reported the storage of DDT in the central nervous system, blood, liver, heart and kidneys. The body excretes DTT in milk and urine (DDT). A small amount of the ingested DDT changes into DDE, whose toxicity is much less. The latter is impervious to biotransformation, and consequently persists in the adipose tissue, indefinitely. The chief detoxification route for DDT is transformation to DDD, which quickly changes into the water soluble DDA, and then excreted (DDT). The rate of elimination of DDT from the body has been assessed at 1% of the amount stored in the body. DDA excretion in the urine is around 47% of the ingested precursor material; however, this loses significance, when the amount of DDT being ingested increases. Moreover, there has been a reasonable correlation between the DDA concentrations in urine and DDT levels in body fat (DDT). The different routes of exposure, associated with DDT are first; oral which transpires when there is ingestion of DDT or food contaminated with DDT. Second; by inhalation; however, this is not of much importance, because absorption is insignificant, due to the non – volatile nature of DDT. Third; absorption through the skin, which is not an important route. DDT absorption by the skin is negligible, and an increase is effected, if it is dissolved in oil. Fourth; absorption through the eye,

Literature 2.4.3 Essay Example | Topics and Well Written Essays - 250 words

Literature 2.4.3 - Essay Example Here, the reader is confronted with the fact we all hate to be judged, especially when people know little about us. This reasoning is not just something Atticus teaches Scout about the creepy, seemingly psychopathic neighbor, Boo Radley; it is a concept the entire town must embrace. When Atticus pleads the case of a black man who was falsely accused because of his skin color, rather than his actions or character, he admonishes the whole town – and me as the reader ? to put aside preconceived notions about others by getting to know them first (a timeless lesson no matter what society you like in). A couple of characters’ lives in Lee’s novel both reflect and digress from my own. Scout’s curiosity reflects mine, as we both search for new ways to look at situations and are often ridiculed for being too inquisitive. However, her assertiveness far exceeds my own. Boo Radley is often prejudged and misunderstood, as am I, but we are both liked once people get to know us. Unlike Boo, I do not live a life of obscurity and have social graces. These are just a few comparison/contrasts to note. Works Cited Lee, Harper. To Kill a Mockingbird. New York: Warner Books, 1988. Print.

The use of DDT in malaria vector control Essay Example | Topics and Well Written Essays - 750 words

The use of DDT in malaria vector control - Essay Example DDT is slowly absorbed in the gastrointestinal tract; however, if the DDT has been dissolved in fats from vegetables or animals, then the absorption rate is enhanced up to 1.5 times. The oral ingestion of DDT usually results in convulsions after 2 hours, if the rate of administration is twice that of the oral LD50 value. It has also been established that absorption of DDT by the skin is minimal (DDT). Subsequent to absorption, DDT accumulates in the tissues, especially in the adipose tissue. Many studies have reported the storage of DDT in the central nervous system, blood, liver, heart and kidneys. The body excretes DTT in milk and urine (DDT). A small amount of the ingested DDT changes into DDE, whose toxicity is much less. The latter is impervious to biotransformation, and consequently persists in the adipose tissue, indefinitely. The chief detoxification route for DDT is transformation to DDD, which quickly changes into the water soluble DDA, and then excreted (DDT). The rate of elimination of DDT from the body has been assessed at 1% of the amount stored in the body. DDA excretion in the urine is around 47% of the ingested precursor material; however, this loses significance, when the amount of DDT being ingested increases. Moreover, there has been a reasonable correlation between the DDA concentrations in urine and DDT levels in body fat (DDT). The different routes of exposure, associated with DDT are first; oral which transpires when there is ingestion of DDT or food contaminated with DDT. Second; by inhalation; however, this is not of much importance, because absorption is insignificant, due to the non – volatile nature of DDT. Third; absorption through the skin, which is not an important route. DDT absorption by the skin is negligible, and an increase is effected, if it is dissolved in oil. Fourth; absorption through the eye,

Description of 5 microbial diseases Essay Example | Topics and Well Written Essays - 1000 words

Description of 5 microbial diseases - Essay Example B. bifidum produces vitamins like B6, B9 and B12 – a deficiency of these vitamins may lead to anemia. Bifidobacterium longum : Most of this bacteria is found in the colon but it also inhabits the stomach. It contributes to our organism by helping maintain equilibrium of intestinal flora, preventing intestinal tumors, and increasing the availability of food nutrients. Lactobacillus rhamnosus: This bacteria is known for its ability to survive under harsh conditions in the digestive system and urinary tract. It can help the organism fight against inflammation and infections by increasing virus and â€Å"bad† bacteria resistance. It is believed that L. rhamnosus helps the prevention of allergies and intestinal hypersensitivity. Bacillus coagulans: This gram-positive bacteria helps improve the vaginal flora, reliefs abdominal pain and bloating in people who suffer from Irritable Bowel Syndrome, and increases immune responses against viruses. Leprosy, also known as Hansens disease (HD), is a chronic intracellular bacterial infectious disease caused by a microorganism that mainly targets the skin and peripheral nerves. This disease has a sad past because people who had it were usually discriminated against and isolated from society. Today, however, it can be treated and cured. It is transmitted from one person to another. The contaminated germs can be expelled from one person through the mouth and inhaled by another individual, penetrating the nasal mucosa. The microorganism can also enter the body through open wounds in the skin. In this case, intimate and prolonged contact is necessary. That is why it is very important that family members of the individual diagnosed with leprosy be tested for the disease. The form that HD will be manifested will depend on the host immune response to the bacillus that causes the disease. Leprosy can be classified in five different forms from mild to severe: Indeterminate leprosy

Sales & Distribution Management under the guidance of Prof. Jaydeep Mukherjee Essay Example for Free

Sales Distribution Management under the guidance of Prof. Jaydeep Mukherjee Essay Introduction This report is a part of our Project submission for the subject â€Å"Sales Distribution Management† under the guidance of Prof. Jaydeep Mukherjee. The Company which we have selected for our Project is MondelÄ“z International, formerly known as Cadbury India. As the first part of submission of our project this report includes the details of distribution channel of three product category, which are as follows: Extensive Intensive Perishable This report focus on product level analysis which includes the economics of business, the paradigm of service output desired by the customer and the service provided, decision making elements of the intermediaries, challenges faced, skill required by the sales and KRA’s of the sales team. As sales and distribution management is a subject which is highly practice oriented, we visited and interacted various shops in nearby markets within new old Gurgaon along with our visit to M/S Chandana Enterprise, a re-distributor of Cadbury India and sales marketing office of MondelÄ“z International, Vatika Tower, Golf course road, Gurgaon. This report is prepared on the basis of face to face interviews conducted with few retailers, store managers of Modern trade like Le Marche, SRS Value bazaar, along with that face to face interview with the distributor and the sales team of Mondelz International. Some of the information like company’s background and factual details has been gathered through internet. The reference of those sites has been given at the end of the report. Background About MondelÄ“z International MondelÄ“z International, Inc., is an American multinational confectionery, food, and beverage company based in Illinois which employs about 107,000 people around the world. It consists of the global snack and food brands of the former Kraft Foods Inc after the October 2012 spin-off of its North American grocery operations. The MondelÄ“z name, adopted in 2012, was suggested by Kraft Foods employees and is derived from the words mundus (Latin for â€Å"world†) and delez (a proxy for the word delicious). Name: MondelÄ“z International Type: Public. Industry: Food Processing. Predecessor: Kraft Food Inc. Founded: October  2, 2012. Founder: Thomas H. McInnerney Head Quarters: Chicago suburb of Deerfield, Illinois. Area Served: World Wide Brand Owned: Belvita, Chips Ahoy!, Nabisco, Oreo, Ritz, TUC, Triscuit, LU, Club Social, Barni, and Peek Freans (cookies and crackers); Milka, Terrys, Cà ´te dOr, Toblerone, Cadbury, Freia, Marabou, Frys, Lacta (chocolate), Trident, Dentyne, Chiclets, Halls, Stride (gum and cough drops) and Tang (powdered beverages). Products: Baby Food, Coffee, Dairy Products, Breakfast Cereals, Confectioneries, Bottled Water, Pet Foods etc. Revenue: US$25.92 billion (2016) Website: www.MondelÄ“z international.com About Cadbury: Cadbury, formerly Cadburys, is a British multinational confectionery company wholly owned by MondelÄ“z International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world after Wrigleys.[2] Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britains most successful exports. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the companys workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the companys best-selling product. Cadbury, alongside Rowntrees and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth century. Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a Royal Warrant from Elizabeth II since 1955.[5] Cadbury merged with J. S. Fry Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the indexs 1984 inception until the company was bought by Kraft Foods in 2010 Cadbury in India: The operations of Cadbury India initiated in 1948. The head office is situated in Mumbai, Maharashtra with 4 sales offices at New Delhi, Kolkata, and Mumbai Chennai. It has five manufacturing units all over India at Thane (Maharashtra), Induri (Maharashtra), Malanpur (Madhya Pradesh), Bangalore (Karnataka), Baddi (Himachal Pradesh) and Hyderabad (Telengana) . The Company is planning to open its seventh manufacturing unit in Andhra Pradesh. It has one cocoa operations office at Dharapuram (Tamil Nadu) Cadbury India has a share of over 67% in the market, which is the highest Cadbury brand share globally.Cadbury India’s one of the most popular brands, Cadbury Dairy Milk is a benchmark for other chocolates in India and is regarded as the â€Å"gold standard†.Some of the other popular brands are 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo. The main brand in the Milk Food drinks segment is Bournvita, which is known as the leading Malted Food Drink (MFD) in the country. In the medicated category, Halls is a favorite candy while Cadbury India has also entered the biscuits category by launching Worlds no.1 biscuit brand Oreo.Cadbury has also been the leaders in the development of cocoa cultivation in India since 1965. The research work has been carried out in collaboration with the Kerala Agricultural University. The team from Cadbury also conducts training sessions for the cocoa farmers on cultivation aspects to have an increased cocoa productivity. In India Cadbury reaches to 1.2 million retail stores and 490, 00,000 RD’s. Its traditional trade to modern trade ratio is 90:10. Intensive Product: Cadbury Éclairs Extensive Product: Cadbury Silk Praline Intensive Distribution: A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations etc. Exclusive Distribution: Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product. Product: Cadbury Éclairs About the product: Cadbury Éclairs  are a confectionery currently manufactured by  Cadbury. Introduced in the United Kingdom in 1965, they were adapted into a  Dairy Milk  version of Éclairs after Cadbury was acquired by the privately owned company  HYPERLINK https://en.wikipedia.org/wiki/Pascall_(company) \o Pascall (company)Pascall  in 1922.  They are available in bags or rolls and can be found in the  Cadbury Heroes  selection. Éclairs are currently available in  South Africa,  United Kingdom, Ireland,  Kenya,  Hong Kong  and  India; where they are known as Dairy Milk Éclairs. In 2013 MondelÄ“z International updated the UK ingredients list to add in the inclusion of  palm oil  in the recipe. Éclairs was launched in 1971 in Indian market. In 2013 Cadbury rebranded its product to Choclairs in India. Distribution System: Intensive Distribution System Cadbury Éclairs is manufactured at xyz manufacturing unit of Cadbury India. This is the only facility which manufactures the product to meet the demand of several regions across India. Once ready the product is transferred to the State depot of various states the country through roadways /airways. Product form these state depots is then transferred to various CF located at different cities/districts. These CF’s acts as a warehouse for the company. MondelÄ“z appoints some private firm as its CF agent. CF agent further supplies the product to the redistributors. MondelÄ“z employs employees either on direct pay role or on an indirect payroll through the CF agent for operating these CF agencies. The RD or the re distributor receives its supply from the CF agency. An area sales manager is appointed to manage and monitor the RD centers in his/her area. The distributor is supposed to have its own sales team, which is groomed and trained by the Sales Team of MondelÄ“z . Usually 12 to 15 sales executives are appointed by the distributors. Each sales executive is designated to a particular territory known as â€Å"Beat†. Each such beat comprises of 30 to 40 outlets. Distribution Flow Chart- Cadbury EclairsCF State Depot Baddi Factory Thane Factory Induri Factory Malanpur Factory Bangalore Factory Direct Channel Distributor (RD) Sub-Stockiest Market: Modern Trade E.g.: Big Bazaar, Le Marche, Reliance etc Tradition Trade Retailers E.g.: Grocery stores, Betel Shop, Med Shops, and Stationeries etc. Tradition Trade Retailers E.g.: Grocery stores, Betel Shop, Med Shops, and Stationeries etc. Indirect Channel Consumer Selection of Channel Partners Selection of channel partner is based on following parameters: Business Capacity Salesmanship Credit worthiness, financial and social status. Expertise experience Presence in Market Producer Channel Fit Investment Made by Channel Partners These CF agencies and Re-distributors have to make investment in terms of: Security money to the company. Infrastructure which includes Temperature Controlled Go down with (Self owned/rented). Stock. Logistics Sales Team To supply product on credit in the market. Distribution Channel Management Channel Management is done through Rewards: Monetary Non-monetary Target Setting and monitoring Training capacity building Cash Flow Monetary Benefits In GT is around 4.5% and 1% is activity based In MT margin is around 4.5% and !% is activity based Super Stockiest margin is around 2% Retailers have a margin of 15% on Éclairs pouch 12% on Éclair Jar. Incentives to the Sales executives after surpassing the target. Non- Monetary Benefits A scheme called â€Å"Udaan†, which includes trips to abroad, based on the performance of RD’s and Super Stockiest. Visicooler’s to food stores and chemist’s based on their weekly sales. Mass dispenser’s to Chemists Betel Shops. Borrow Dispensers are given to small shop’s and Betel shops. Target Setting and Monitoring Monthly target is set separately for Traditional trade, Modern Trade and Institutional Trade. Incentives are given only after surpassing the give targets. A rough figure of avg. monthly targets for Modern Traditional trade are as listed below Modern Trade: Over 20 lakhs Traditional Trade: Over 1 Cr. These targets vary from city to city. For example one of the RD located in Gurgaon M/S Chandana Enterprise alone give a business of INR 8, 00, 00,000 alone. The monitoring is done by the company’s sales force by analyzing the invoice generated by the distributors. Cash Flow Distributor make the payment to the company through rtgs and pre-paid cheques .The cash flow cycle of the distributor varies form 1- 7days.Only those Firm’s which are financially sound are appointed as company’s distributors. This is because if a company is not financially well to then its won’t be able to provide credit to its retailer hence won’t be able to sustain in the market. The cash flow between the company, the CF and the retailer has to be well synchronized as any break or halt in the payment process can put a break on the entire cycle of events. In Modern trade and institutional Trade cash flow cycle varies from 16 days to a month. The distributors are liable to pay salary to its sales force but the incentives are given by the company. SEQ Figure \* ARABIC 1 Direction of Cash Flow Mode of Trasport SEQ Figure \* ARABIC 2 Mode of Transport Skills Required by the Sales Team It’s very important that the sales team should have certain skill sets, which help them to increase the productivity in terms of Sales output and market capture. Few of the skills which MondelÄ“z International expects from its sales team are as listed below: Business Generation. Target Oriented. Product Knowledge Knowledge of Customer. Should know how to pitch in the cost of the product in the market. Justify the product as per product’s marketing plan. Should know the seasonality pattern. Should know about the competitors Should have a sound knowledge of distribution management. KRA of a Sales Officer To achieve the give monthly target To identify the market potential in the beat assigned. Business Expansion. To continuously work in increasing Product visibility and presence in the market. Re-distributor handling. Team Handling Apart from the Sales officer, sales executive working directly in the market are the first line of interface between the company and the market. Although these sales executives are employed by the Re-distributors, their incentives and training expenses are borne by the company. These sales executives are responsible for: Bringing order form the retailer. To check and ensure the visibility the presence of product at retailers shop floor To collect the money from retailers on behalf of the distributor. Apart from the above mentioned responsibility the sales executives are involved in a 8 step called as per the training given to them by the company. This 8 step call includes: Greeting the Retailer. Checking the Stock Available. Merchandising. Taking the Order. Negotiating with the retailer. Revising the order and order confirmation. Greet the Retailer. Pre pare for next call. The inventory management system of MondelÄ“z works on a very prompt basis. The replenishment of stock with the distributor is done based on an automatic ERP system. Let us suppose that the minimum stock that M/S Chandana Enterprise needs to keep for say Dairy Milk is 10 cartons. M/s Chandna Enterprise receives an order of say 3 cartons out of these remaining cartons today. As soon as an invoice is generated at the end of M/s Chandna enterprise the system updates the same and the very next day 3 cartons of Dairy milk will be send to the distributor form the CF warehouse and the same will be updated in the system. This process ensures the timely replenishment and availability of minimum stock with the distributor as specified by the company. Product: Cadbury Silk Praline. About the product: Cadbury Silk Praline is a premium gifting range of Luxury chocolates currently manufactured by  Cadbury. The product was first introduced to the Indian market in September 2014. Cadbury Glow  was inspired by the warm glow of happiness that comes from seeing dear ones light up with happiness when they receive a special gift. In a busy world where emotions are forgotten and people have less time for their near and dear ones,  Cadbury Glow  aimed to empower people with a thoughtful gift to show how much they care. Staying true to this philosophy, the chocolate gift is filled with little details that are symbolic of the care that went into creating it. The chocolate pralines are crafted in Europe, and special attention is required post production in designing and packaging, making it more than just a chocolate and something truly worthy of gifting to a loved one. The beautiful gold and purple packaging of  Cadbury Glow  is reminiscent of a treasure chest t hat glows from the inside out, filled with delicious chocolate pralines that would leave a precious feeling. To make the gifting experience truly personalized  Cadbury Glow  will also be launching in September a unique gifting website that will connect both the gifter and recipient. The website  www.cadburygifting.in  allows consumers to experience the world of  Cadbury Glow, and to add a personal touch to their gift of  Cadbury Glow  by writing a personal note, sending a lovely song or experiencing again fond memories by videos and photos. In 2017 Cadbury rebranded its product to Cadbury Silk Praline in India. Distribution System: Extensive Distribution System Cadbury Silk Praline is manufactured at Mondelez’s manufacturing facility at Slovakia. The product is the Imported by Mondelez India food Pvt Limited and is packed by M/S Ameya Plastics, near Pune, Maharashtra. The Product form Slovakian facility is imported through air freight, which further is sent to the packing facility in insulated trucks. Once packaging is done Cadbury Silk Praline is sent to various CF in insulated trucks through roadways. The CF agent further distributes the product to the re-distributors from where it is supplied to the retailers modern trade market. Cadbury Silk Praline is an exclusive range of luxury gifting chocolates, which is seasonal in nature. Mondelez register peak sales of the product in india market during the festive months of October –November. Cadbury Silk Praline is major sold through Modern Trade and Institutional Trade. The product is meant for the niche market and hence not available at every nick corner shops. Being a temperature sensitive product it’s very important to store Silk Praline at a company prescribed temperature of 24 degree Celsius .Mondelez assign the dealer ship and retailer ship to only those business units which have facilities to maintain the prescribed temperature for storage of the product. The Product is also meant to transported through insulated temperature controlled trucks and mini vans. For this particular product the system in Mondelez is designed in such a manner that even if the distributor tries to supply the product to certain retailer who is not well equipped with the visicoolers or storage facility ,the system won’t allow to generate the invoice. Apart for the exclusivity and seasonality of the product rest of the factors remains same as explained above.

Lean Manufacturing Philosophy and Principles

Lean Manufacturing Philosophy and Principles Research for manufacturing systems: Introduction to report: Prior to the popular adoption of Lean Manufacturing, the demand for variety was not met. Customers wanted variety, including different models and diverse options. Lean manufacturing was invented in order to make it possible to provide continuity in process flow and a variety in product offerings (Womack et al., 1990). Lean techniques were then applied in order to provide the customer what they want, when they need it without any excess costs (Conner, 2004). This report aims to convey the ideas and philosophy of Lean Manufacturing. Moreover, the background of the origins of Lean Manufacturing shall be explored. Furthermore, Muda, Kaizen, the 5Ss, and station organization will be explained. Finally, a practical example that aids to visualize the principles of Lean Manufacturing is going to be given. Ideas and philosophy The definition of lean manufacturing is a systematic approach to identify and eliminating waste (non-value-added activities) through continuous improvement by flowing the product at the pull of the customer in pursuit of perfection. (Kilpatrick, 2003) Furthermore, lean manufacturing is a method that can be defined, refined, and duplicated. It must focus on eliminating waste. Muda, the Japanese term for waste, includes many forms generally overlooked when walking through the plant. The idea of perfection is the waste-free cost of manufacturing a product. Identifying and eliminating waste is a Non-value-added activity, this means that it requires, action, time, or resources, but adds nothing in the eyes of the customer. The purpose of applying Lean manufacturing is to provide the customer with just what they want when they need it, with no excess cost. (Conner, 2004) Moreover, lean manufacturing is a method that depends greatly on flexibility and organization, it is ideal for companies that want new and fresh manufacturing methods. Additionally, lean techniques eliminate large capital outlays for dedicated machinery until automation becomes completely necessary. (Bosh Rexroth Corporation, 2009) Lean manufacturing represents a major change from automation. The less is better approach to manufacturing leads to a vastly simplified, uncluttered environment that is adjusted to the manufacturers demands. Products are manufactured one at a time in response to the customers requirements rather than batch manufactured. The goal is to produce only the quantity required and no more. Although, the lean approach is not the solution for all manufacturing problems, it does offer a flexible solution for assembling more complex products. (Bosh Rexroth Corporation, 2009) Origins of lean manufacturing (Akdeniz, 2015) The Toyota production system not only presently embodies lean manufacturing methodologies, but is ultimately behind the development of the lean business philosophy. Without the Toyota production system, we would not have lean manufacture. At the heart of the Toyota productions systems are two central concepts: Jidoka (intelligent automation) and Just in Time Manufacturing. The origins of Jidoka can be traced back to looms invented by Sakichi Toyoda, the founder of the Toyota group. Traditionally, weaving was extremely labour intensive, manual work, since the weaver constantly had to feed the weft (horizontal yarn) back and forth between the vertical yarns. Sakichi Toyodas mother worked for a loom, and as he used to watch her at work, his mind would ceaselessly churn out new ideas of how to make this a simpler and more efficient process. In 1890 at the age of 24, Sakichi invented an original, easy-to-use wooden hand loom that was almost 50 % more efficient than existing models that existed at the time. A key feature of this loom that led to this increased productivity was the ability of the weaver to use one hand to move the yarn back and forth so that they could feed in the weft simultaneously without interruption. Sakichi continued to experiment with new ideas, created more inventions and in 1924 he and his son Kiichiro developed the Model G, the worlds first high-speed loom that fed in new weft without interruption of work. Later on Kiichiro took control of Toyota and he led Toyota into automotive manufacture. In 1937 Kiichiro Toyoda commenced work on a Toyota vehicle manufacturing plant, and he began to develop his ideas behind Just in Time manufacturing. He wanted to establish a system that produced only what was needed, when it was needed, and in the amount required to meet the demand in order to save time, money, and workspace. As the Toyota Production system (TPS) matured and Toyota began to excel as a corporation, the rest of the world began taking notice. Through implementation of Jidoka and Just in Time manufacture- Toyota was able to become the standard for many companies around the world. In 1984 The TPS was translated into English and General Motors approached Toyota to negotiate a contract that lead to a joint venture. The Toyota-GM plant quickly became the highest ranked in US for quality. The term lean was used to describe the Toyota Production System by a research group led by James Womack, and later on the term was coined as lean manufacture. This was later on shared with the world when a book outlining the researchs findings, The Machine that Changed the World, was released. Nowadays, lean system and methodologies, first developed by Toyota, have been widely adapted and spread to all forms of industry ranging from hospitals, offices, and government administration to retail, the service industry and the military. In each incarnation, lean manufacturing has proved as innovative successful as the last. References: Akdeniz, C. (2015) Lean Manufacturing Explained Can Akdeniz Google Books. Bosh Rexroth Corporation (2009) Lean Manufacturing: Principles, Tools and Methods, (2.5). Available at: http://www13.boschrexroth-us.com/Catalogs/Lean_Manufactuting_Guidebook.pdf (Accessed: 7 March 2017). Conner, G. (2004) Lean Manufacturing: Certification Workshop Participant Guide Gary Conner Google Books. Kilpatrick, J. (2003) Lean Principles. Available at: http://mhc-net.com/whitepapers_presentations/LeanPrinciples.pdf (Accessed: 7 March 2017). Womack, J. P., Jones, D. T., Roos, D. and Sammons Carpenter, D. (1990) Machine that Changed the World James P. Womack, Daniel T. Jones, Daniel Roos, Massachusetts Institute of Technology Google Books. Rawson Associates Scribner. Available at: https://books.google.com.mt/books?id=_n5qRfaNv9ACprintsec=frontcoverdq=the+machine+that+changed+the+worldhl=mtsa=Xredir_esc=y#v=onepageq=the machine that changed the worldf=false (Accessed: 8 March 2017).

Women as Sexual Objects in Metropolis :: Movie Film Essays

Women as Sexual Objects in Metropolis In the film Metropolis, I feel women are basically represented as a sexual object. Also in my opinion certain male figures were the dominant images throughout the whole movie. Some may believe that at one point, the robot-Maria was a dominant figure but I believe the robot was just a technological advancement to increase the view that women are seen as sexual objects. Why was the robot created in Metropolis in the form of a woman? This is a question that is portrayed in Huyssen's article. In my opinion, Rotwang wants to create a woman robot so he can have complete control over her actions. Huyssen even states, "After all, Rotwang creates the android as an artifact, as an initially lifeless object which he can then control." In creating a woman robot, Rotwang figures he can use her sexuality in order to receive the attention of the male workers. Power and dominance is what Rotwang wants and he found away to achieve it by the use of his creation. There are other males who display these dominant ways just as well as Rotwang does. Take the Master of Metropolis for instance. He orders Rotwang to create a robot in order to replace the human workers. He also has the control of all the workers because he is their employer. Now let us look at where sexuality and technology come into play in this movie. In the first part of the movie, Jon Frederson (the son of the Master of Metropolis) sees Maria for the first time. By the way he looks at her, you can see that he is having sensual feelings for her. Huyssen also expresses this idea in his article. In my opinion, Frederson does not really see her as the saint she is suppose to be playing, but only as an object that he desires and would like to pursue. As the movie progresses, Rotwang decides he is going to capture Maria and take her as a prisoner in his home. He does this so he can create a robot that exactly duplicates the features of Maria. As a result of this creation, technology is now mixed with the sexuality that Maria had inside of her in order to obtain control and power. The robot-Maria, uses her sexuality to obtain the attention of all the male workers.

Marketing Mix of Unilever Soaps Essay

Unilever Unilever is one of the world’s leading suppliers of fast- moving consumer goods. We aim to provide people the world over with products that are good for them and good for others. Vision Unilever’s Corporate Purpose * Deep roots in local cultures and markets around the world gives Unilever a strong relationship with consumers and are the foundation for future growth. They hope to bring their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. * Unilever believes that long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. * To succeed also requires, Unilever believes, the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact. This is Unilever’s road to sustainable, profitable growth, creating long-term value for shareholders, our people, and our business partners. Unilever’s Growth Priorities Ambition: To win share and grow volume in every category and country. * Winning with brands & Innovation * Winning with people * Winning in the marketplace * Winning through continuous improvement Consumer Product Market By and large in the consumer product markets that prevail all over, products are defined in terms of the buying behavior of shoppers. Following three are the major categories defined; * Convenience goods * Shopping goods * Specialty goods Convenience goods, usually the edible food items, are known to be purchased often, quickly, and with little comparison or effort. On the other hand shopping goods involve product comparisons on such bases as quality, price, style and suitability like for example if you go out to purchase a television set, you’ll definitely take into account whether you want an LCD or an LED or even Plasma maybe; other than this you would be making a mental analysis in your head as to whether your last reviews about a particular brand say Samsung or Song or LG was good or bad and likewise you would be narrowing down your list of choice. Lastly specialty goods possess unique attributes for which a significant group of buyers is willing to make a special effort; an example maybe of Mercedes or any sports car or any luxury item for that matter. These shopping characteristics, in turn, determine marketing mix emphasis for each product type. For example, in our case of the chosen product category soap which comes underneath the head of convenience good; the often impulsive nature of purchases puts stress on the â€Å"place† element to make sure these products are widely available and highly visible. 1. Product Product: A product is more than something with physical characteristics. In a very narrow sense a product is set of tangible physical assembled in an identifiable form. From the perspective of a marketing manager a new product can be anything management believes to be new, usually categorized as a major innovation, a minor innovation, or a modification. Major Innovation – this entails any new product that the company develops & introduces; having no prior existence in the market by any company Minor Innovation –  this entails a product which the company previously did not make but others in the market did. Modification – is an adjustment in the tangible features that may include color, packaging, size; product improvements etc. All facts and figures considered mostly when new products find their way on shelves is through modifications. Unilever’s Products Unilever’s products image building features includes: †¢Color: For the sake of variety they have full colored products. Like LUX, Dove, Lifebuoy are available in different colors. †¢Quality: Unilever maintains the high standards of quality of its products for the entire target market, which creates a strong image in the consumer’s mind. †¢Warranty: It is the policy of the company that it replaces the products damaged due to manufacturing or quality fault whenever claimed. 2.1. LUX In 1954 local production of this remarkable successful toilet soap began. Lux happens to be the largest Unilever brand globally, with its glamorous association with film stars providing a common link across the world. History of Lux: Lux soap was first launched in the UK in 1899. The name â€Å"LUX† was chosen as the Latin word for â€Å"light†. Lux was introduced as bathroom soap in the US in 1925 and in the UK in 1928 as a brand extension of LUX soap flakes. Formula given by Research and Development departments in foreign countries: LUX is produced in Pakistan from imported raw materials. Sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants. †¢Almond Oil: An excellent skin softener and moisturizer. Almond oil is great for all skin types but especially beneficial for dry or irritated skin. †¢Cocoa Butter: Cocoa Butter is absorbed quickly into the skin to soften, lubricated, moisten and nutrients the skin. Works great to prevent and treat scars, stretch marks, and damage skin. †¢Colorants: Unilever uses a combination of micas, oxides, spices, and clays to achieve colors in their products. †¢Distilled Water: Unilever always uses distilled water for safety and purity. †¢Fragrance Oil: Fragrance oils are added in small enough quantities to not be an irritant for most people. Yet, they add enough to give a light scent which, in your favorite fragrance, you will have a hard time resisting the urge to sniff  your hand (again and again!). †¢Glycerin: Glycerin draws moisture to the skin keeping it soft. †¢Sodium hydroxides: This is the chemical used to make soap. Without this chemical, there is no soap, period. It causes a chemical reaction called specifications. Once specification is complete, the finished product is soap – and there is n o lye in the finished product. †¢Monodie Tahiti: A moisturizing and naturally fragrant oil, which quickly penetrates the skin acting as a natural barrier helping prevent dehydration (and wrinkles) of the skin. It is a wonderfully, naturally scented oil excellent for all skin types. †¢Olive Oil: Moisturizing oil used in soaps – Castile soaps are generally 100% olive oil. It softens skin while attracting moisture to your skin. It’s a mild soap which keeps your skin soft, supple and younger looking. †¢Vitamin E: A natural skin antioxidant, promoting healthy tissue Color: LUX is offered in Pakistan in five different flavors which are: †¢LUX Peach & Cream †¢LUX Strawberry & Cream †¢LUX Purple Lotus & Cream †¢LUX Aqua Sparkle †¢LUX Nature Pure Sizes: LUX in three different sizes, 80gm, 115gm and 155gm.With five different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over the years. Target Market: †¢Urban and suburban †¢Upper class people †¢Middle class people †¢Financially well-off who can afford to buy LUX. 2.2. LIFEBUOY The brand has long legendary status in the country. Lifebuoy aims to provide affordable and accessible hygiene solutions that enable people to lead a life free from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. History of Lifebuoy: Lifebuoy is one of Unilever’s oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their mission for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as Pakistan, where even today it is still the market-leading brand. Lifebuoy on a Mission According to the World Health Organization, diarrhea is the single largest cause of death, killing 2.2 million people every year. In Pakistan, a large number of children are also affected by this fatal disease every year. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea could be avoided. Health and Hygiene education is the core Lifebuoy’s plans. The Way Forward For the past few years, major changes have been made to the classic Lifebuoy soap bar to ensure that it provides improved hygiene protection and a more enjoyable healthy washing experience for its billions of consumers. †¢Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use †¢Lifebuoy soap’s characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary ‘health’ fragrance FRAGRANCE These four variants help you protect your family from the 10 infection causing germs and stay one step ahead of them. †¢Lifebuoy Nature: A soap bar color is Green color. Green is the color of nature and life. Green symbolizes secure, natural relaxed, self-respect and well being. It’s anti-acne with neem and lemon. †¢Lifebuoy Total PROTECT Bar Soap: It’s in Red color. It is warmest of all color. Red is the color most chosen by extroverts. Active kids need unbeatable, long-lasting protection from germs. Lifebuoy Total protect Bar Soap is lab-proven to keep your family protected  from 10 infection causing germs. †¢Lifebuoy Care pack is of Blue color in which soap bar color is blue. It commands respect and authority. †¢Lifebuoy cool fresh PRODUCT: Product involved some elements which are Variety, Quality, shape & Brand Name. †¢Quality: Lifebuoy’s quality is very popular among the people. Lifebuoy has continued to change as per consumer needs. Since the soap has undergone numerous product quality improvements to offer best hygiene results. †¢Shape: Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and to use. Target Market: †¢All households who can afford buying soap †¢Children 2.3. Dove In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognize that beauty isn’t simply about how you look. The Dove brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of them. History of Dove Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not soap. Rather, this new bar contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957. †¢It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users. Shape: The shape of the bar is a perfect shape to fit into the palm of your hand. It’s oval and curved, like the back of a spoon, and is a nice fat bar of soap, not a teeny little slim bar. On both big sides of the soap is the Dove title and logo of the bird, just like on the box. Dove Bar Ingredients: Stearic Acid †¢Uses: Used as a hardener in soap. According to DCI, it also gives liquid soap a pearly appearance. †¢About This Ingredient: According to DCI and Cosmetics Info it safe by the FDA and CIR (Cosmetic Ingredient Review) expert panel. Stearic acid is a constituent in some vegetable oils. Sodium Tallowate †¢Uses: Used for cleansing. †¢About This Ingredient: Sodium tallowate is a salt of Tallow (according to Cosmetic Cop’s Dictionary of Cosmetic Ingredients it is a substance extracted from the fatty deposits of animals, especially from suet (the fat of cattle and sheep). It clogs pores, cause blackheads, and increase the incidence of eczema for individuals with sensitive skin. Sodium Palmitate †¢Uses: Used for cleansing and creating lather. †¢About This Ingredient: Sodium Palmitate is a salt of Palmitic Acid (according to Cosmetic Cop’s Dictionary of Cosmetic Ingredients. Palmitic Acid can be drying to the skin).This ingredient cleanses your skin, best for oily skins. Lauric Acid †¢Uses: According to Cosmetic Info it is a surfactant and cleansing agent. †¢About This Ingredient: Lauric Acid occurs naturally in some vegetable oils like palm oil. Water †¢Uses: Typically used in soap as a solvent for dissolving the oxidizer. †¢About This Ingredient: A solvent is always needed to dissolve the oxidizer. It can be water, milk, or any other liquid containing water. Water is used as a means of dissolving the oxidizer (the thing that combines with the oils to make soap). Sodium Stearate †¢Uses: The Stearate salts are generally used for their lubricating properties. They also help to keep emulsions from separating into their oil and liquid components, according to Cosmetic Info. †¢About This Ingredient: According to DCI, this ingredient is about 98% Stearic Acid. Cocamidopropyl Betaine †¢Uses: Used as a surfactant, according to Cosmetic Info. †¢About This Ingredient: This is generally regarded as one of the more gentle surfactants. This ingredient cleanses your skin. Sodium Cocoate †¢Uses: Used as a surfactant. †¢About This Ingredient: This is a gentle surfactant.This ingredient cleanses your skin. Sodium Palm Kernelate †¢Uses: Used as a surfactant. †¢About This Ingredient: This is a gentle surfactant.This ingredient cleanses your skin. Sodium Chloride †¢Uses: Used as a thickening agent. †¢About This Ingredient: Sodium Chloride is the same as ordinary table salt. Tetrasodium EDTA †¢Uses: Used as a preservative and chelating agent. †¢About This Ingredient: No known toxicity to the skin. Tetrasodium Etidronate †¢Uses: Used as a preservative and chelating agent (DCI lists this as a synonym for Tetrasodium EDTA. †¢About This Ingredient: No known toxicity to the skin. Maltol †¢Uses: Used as a flavoring agent. †¢About This Ingredient: It occurs naturally in some types of plants. It does have a fragrance. It used as a fragrance. Titanium Dioxide †¢Uses: Used as a whitening agent. †¢About This Ingredient: Titanium Dioxide is thought to have no negative side effects when used externally. PACKAGING DOVE †¢Dove soap comes in little cardboard box. The box is 8.5 cm long, 3.3 cm wide and 6 cm high. The color of the box is the typical Dove colors of the blue ‘Dove’ on a white background with the little simple gold outline of a dove over the Dove title. Beneath the words ‘Dove Cream Bar’ is the other familiar picture of a little gold droplet causing some ripples with the fraction ‘1/4’ in it. This is to show that the Dove products wit with this symbol are a quarter moisturizer them. †¢The front and back of the box both have the main title and  ¼ moisturizer bit on them. The remaining 4 sides are covered with lots of ‘blurb’. This includes ingredients, barcode, and quantity. Dove is available in 75g pack & 135g pack. 2. PLACEMENT/DISTRIBUTION Dire attention needs to be devoted to the question of ‘place’ – especially as to where to make available the product and in terms of how to get that product there; otherwise successful product decisions that have been taken will be lost. No doubt these decisions are to a very large extent influenced by the type of product that is marketed and the environment in which it is marketed, the company policies & resources and not to forget consumer needs – the ultimate buyer. These place decisions then pave way for pricing & promotion decisions to be undertaken. At the basic level, the first thing that the marketing managers need to identify is whether or not to use intermediaries; and if the answer to the question is yes then further decisions need to be taken in regards of type & organization of them i.e. wholesalers or retailers. Distribution channels once established are often hard & costly to change. 3.4. LUX Unilever Pakistan Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year as per the recent increase in demand for all of its products that were originally targeted towards urban and suburban middle & upper middleclass. Warehouses = 6/ one in each division. The company does not use its own fleet of transport for distributing its product; therefore, it has outsourced its distribution process to various third party distributors, exclusively dedicated to Unilever Pakistan Ltd. These distributors then supply the product all over Pakistan to a huge number of retailers. 3.5. Lifebuoy The strategy that Lifebuoy follows is like that in every small or big shop customer will be able to find out the product. Its distribution network directly covers about 50,000villages, reaching about 250 million consumers. It basically targets Rural, semi-urban and urban people. Rural: 72% of Pakistan’s population is in the rural areas; hence about 50% of the soaps are sold in the rural markets. Lifebuoy’s variants like Lifebuoy care,  Lifebuoy total, lifebuoy active are specially positioned for the rural market. Semi-urban: For the semi-urban segment, Lifebuoy nature & Lifebuoy fresh is positioned. Urban: All varieties are found here. 3.6. DOVE It uses one distribution channel to provide its various products to retailers. Placement and distribution of DOVE is more popular in Metropolitan cities although demand is rising now. The general trade comprises grocery stores, chemists, wholesale, and general stores. 3. PRICING STRATEGIES One of the main components of marketing mix is ‘Price’ or pricing strategy incorporated by a company for a particular product. Unilever’s pricing strategy for its soap items is quite conventional based on the country (Pakistan) it is operating in. as explained in detail in the product, place and promotional parts of this report, the market is segmented into different categories based on purchasing capacity. Thus different items in category of soaps cater to the demands and needs of a particular targeted segment. The current prices for different SKUs of Lux, Lifebuoy and dove are as follows: LUX LUX luxury bar 155g Rs. 50 LUX 115g Rs. 40 LUX 80g Rs. 28 Lifebuoy Lifebuoy Jumbo Pack 155g Rs. 38 Lifebuoy 115g Rs. 32 Lifebuoy 75g Rs.24 Dove Dove white beauty bar 75g Rs. 55 Dove beauty cream bar 135g Rs.85 4.7. LUX Lux is a soap associated with beauty more or less. The target market is middle, lower middle and upper middle class. This constitutes another big chunk of population. The prices suggest the Lux is neither too cheap nor  excessively expensive. The impression that Lux gives is of a soap that is of better quality and appeals to the female populations in general. The strategy is neither skimming nor penetrative; it’s a hybrid of both as it is for any product which lies in between high and low end of product prices. Lux is a well known brand with high awareness among consumers. The value-based-pricing approach is the most suitable tag for Lux’s pricing and persona in the market. 4.8. Lifebuoy As clear from the price listings above, lifebuoy is a low-end soap of Unilever. The main focus has been to target the lesser-earning and rural population of the country. Given that huge chunk of the population falls in the low earning category, this is a big target market that needs addressing. This segment of population is very elastic in terms of demand, so a cheaper soap like Lifebuoy has high demand. Lifebuoy, for its economic price, is also used as the public toiletry item in public toilets and schools or collages or hospitals. Unilever’s strategy for Lifebuoy is penetrative in nature. As the aim is quantity maximization through lower prices. Its logical as quantity demanded will increase if the prices are kept lower for the targeted market segment. The pricing objective is to maximize quantity. As number of units sold increase, the cost of producing will decrease automatically. So it can be said the Lifebuoy is produced with cost-plus pricing method. 4.9. DOVE Dove is a prestigious brand of Unilever. Quality is the focus and target market is the upper middle and upper class of the society. Dove’s pricing suggests soap not intended for the economic buyer but for customers who believe in high quality as compared to quantity. The packing, the look the fragrance all give the indication of a quality product. The strategists believe in quality leadership as the core objective for pricing of Dove. high price gives an indication to the customer that this is the best product to have been offered in the soap category by the company. The objective is also profit margin maximization through skimmed pricing that is Unilever aims to focus on the cream of the customers who are not price sensitive and are willing to pay higher to get better quality. 4. PROMOTION Even when you have come up with the right kind of product; with the required quality attributes at the right price and through the correct distribution channels have placed it at the right spot; there is still one thing that remains; how will your intended customer know that you exist? It’s the same like if you come up with a brilliant business idea altogether and you cook up its whole feasibility without really reaping anything out of it; unless you spread the word and someone out there suddenly feels the same vibes that yes this will work and you may as a result perhaps find investment that you needed. So the element that essentially is required is promotion! and it makes a significant part of a company’s marketing mix. Promotion therefore caters to the need identified of informing people about your product in general and that it presents a better solution to whatever perceived problem or crave that they might have. Now this task has over the decades become extremely tedious for marketing managers since every day we are bombarded with different companies trying to sell their products through various modes of promotion may it be direct like selling or indirect like advertisement, publicity or sales promotion. Now it is the job of the manager at hand to identify how to be the â€Å"one† who stands out; the one to whom you would actually listen to and absorb rather than just letting it slip from one ear to the next; this task requires upmost efforts & painstaking brainstorming and idea generation & not to mention some creative efforts on the part of the marketing team on the whole. A simple example to note the efficacy of such measures is if you’d contrast the advertisement of perhaps Surf Excel and say Nirma; on most grounds we have reason to bet our money on surf excel that it has better chances of retaining in the minds of customers when they go for a purchase. Each detail no matter how minute – matters; in case of television advertisements, which channel you are going to use for airing your commercial; the reach; which season like if you are Qarshi; you’d want your commercial to air more in summers and maybe in the holy month of Ramazan as well, which time slot i.e. morning, afternoon, evening, night; whether you want your commercial to run first during the ad break or you want it in-between; the frequency – everything matters. Same goes for print media including newspapers and magazines, radio etc. Print media in terms of which newspaper or magazine? Which page? How many words? Bottom of the page or top of the page? Or maybe you’d want the whole page to yourself.  Radio in terms of which frequency to air through, at what time? How many times? And so forth; billboards & hoardings are the same story. Promotion can be seen in respect of communication. The company tends to be the sender; the mode of communication can be termed as the channel and the audience of course is the ultimate consumer; the underlying assumption is to get the message across. Since communication requires effort, expense, and time, most messages are sent with the expectation that they will generate a feedback and obviously the expectance is skewed towards the positivity whereby which the company would experience a rise in sales share & profits; therefore deciding on the promotional budget & promotion mix is imperative. Unilever Promotion For promotion; we have evaluated the indirect measures that include advertisement, sales promotion & publicity. The following outlines the key traits of each; * The aim of advertising is to inform; to persuade & to remind. * Sales promotions is usually to retailer where they are encouraged to carry higher inventory levels and stocking of related items; build brand loyalty and of course the idea is to offset competitors promotions. Sales promotions can also be targeted to customers so as to increase their current purchases or to divert customers for competitors to one’s own brand. * Publicity entails being newsworthy and believable and it includes events such as anniversary celebrations & sponsorships. 5.10. LUX LUX is positioned to be beauty soap entailed to â€Å"bringing out the star in you†. Since childhood, I along with my group members remember LUX being advertised on television screens with female models, may it be from TV or film industry; the underlying concept had always been of beauty and over the years it has sticked to that philosophy; by introducing new product variants in terms of fragrance, color; use of milk proteins, rose extract and what not. LUX has used female models time and again in its commercial each time it brought a new product improvement in terms of fruit extracts, skin moisturizing minerals etc. Some of the models that were prominent include Reema featuring a new white LUX with double moisturizing; Iraj Manzoor with  the green LUX having sea minerals. In both of these ads the message was of LUX not being just soap but a total skin care system; as you may remember by the lines â€Å"sirf soap nae, mukaamal skincare†. And then there were commercials that featured Iman Ali; tag line â€Å"mujh mai star jagaaye†; Reema with silk protein extracts; sonya jahan with new lux white commercial; â€Å"khoobsorate ka raaz ab app kai pass.† And of course Katrina Kaif with purple lotus and the tagline was to moisturize your skin with beauty oils. For its 50th anniversary(Publicity), LUX featured top models headed by Barbara Sharif in its commercial whereby which the tag was â€Å"salha saal se chala aa raha hai, LUX aur khoobsorate ka safar †¦ ab app manain hamaray sath †¦ LUX kai sath khubsoorte kai 50 saal †¦ kyunkai hum laye hain khas app kai liya LUX special edition †¦ Special edition mai dhundain 50 yrs coupon and jeetya saal bhar kai liya free lux† So in short the campaign introduced a special edition LUX bar which had a coupon that would entail you to free LUX supply for the whole year; talk about big! but I guess being a multinational company you have that leve rage to do so. As a promotional campaign (Publicity), LUX also introduced LUX style awards for the first time in 2002; which was no doubt the first of its kind in our country. And at one stance which we believe is memorable; to promote this – LUX came up with a special Black limited edition; and the commercial was aired by the name of vision factory directed by Asim Raza who evidently did an excellent job at shooting the whole thing; the main leads were Iman Ali & Shaan and the commercial picked pace with the intimidating lines â€Å" wakt aa gaya hai app se milnay ka †¦ humain join kerain at the lux style awards† and subsequently the invitation process was the LUX special edition wrapper to be sent to such and such address. LUX also featured in its ads â€Å"who will be the next LUX girl?† Sms and win exciting prizes. Recent promotional activities(Sales promotion) include the LUX gold coin scheme; and for that particular reason they came up with a new commercial featuring Humaima Malik, the now extremely popular Mahira Khan, Reema & ofcourse Meera. The commercial opens with the lines â€Å"lux kai ander chupee hain app ki kismet †¦ 4 beauties nai bajhe hain special wishes lux bars mai †¦ hazar sonay kai sikay †¦ khas app kai liya†; so this is where the four television models have been incorporated into the whole scheme. For publicity LUX also featured Ali Zafar who sang the song â€Å"dakha jo teri ankhun mai† & the video had Amina  Haq, Meera & Reema as playing the supporting roles alongside him. 5.11. Lifebuoy Lifebuoy is a brand with a rich history; infact even now; lifebuoy brings with it the nostalgic feeling of school days where one used to find â€Å"red colored† bars in washrooms & other rest rooms across the country. Although it wasn’t a particular brand of soap which had a great fragrance to its name; still the positioning had been so strong; that the memory of it remains evident in the minds of people on the whole. Today however, Lifebuoy has come a long way from being targeted to perhaps the poor labor class (lowest income class) to middle income bracket consumers thereby changing its earlier positioned strategy to a hygienic soap whereby which families can protect themselves from multiple ailments. Initial commercial that we as a group recall is that of a football ground in which the kid falls; and later the close was on â€Å"Lifebuoy hai jahan, tandrustee hai wahan †¦ Lifebuoy†. After that it’s noticeable that Lifebuoy undertook some drastic changes in its commercials; uplifting the image that it had built for so long to where now we see it as being positioned as â€Å"advance lifebuoy† that is supposedly catering to 10 infection causing bacteria; punch line â€Å"advance jaraseem†¦advance hifazat†¦.10 infections walay jaraseem se bachayega†¦aik hifazat†¦care†¦Lifebuoy†. Previously there had been commercials that featured Lifebouy as more powerful than ordinary soap in terms that it gave you better protection even hours after you bathed; furthermore active 4 was there with a blue variant incorporating â€Å"healthy ho ga Pakistan†. Then of course there had been the â€Å"Germbusters – Lifebuoy koe dar nahe†- a 5 to 6 minute graphic showing children & germs fighting against each other; singers were Ali Azmat of Junoon & Ahmed Butt of EP; which was later incorporated into a short film by asad u l haq â€Å"lifebuoy khud badlo apni dunya campaign – koe dar nahee†. Most recent campaign includes â€Å"Lifebuoy total care – Healthy ho ga Pakistan †¦ Panch ka pahara† with Wasim Akram. In this with the partnership of Wasim Akram & IT, Lifebuoy has launched its school programme in Pakistan to embed the habit of hand washing at 5 key occasions of the day in an effort to build a healthy Pakistan and they have reported figures as high as 1000 schools in 2010 with a student strength of 250,000. Lifebuoy on the independence day of Pakistan as a publicity drive  came up with Haroons video of the very famous patriotic song Dil Se on the grounds of â€Å"bari quom, bari hifazat †¦ Lifebuoy† 5.12. Dove Where LUX has by and large used female models in its advertisements to promote the concept on beauty; Dove which was launched as a mild soap; goes on to portray a different meaning to the word beauty. It widens the meaning of beauty; giving women a reason to take greater care of themselves; one of its advertisements had emphasized â€Å"since when did our definition of beauty became so distorted† and â€Å"beauty is in each one of us, that’s why women trust their skin to Dove†. Its exquisite logo of dove symbolizes purity & softness and the packaging, product, colors variations all compliment this fact and the general feel of the product for women specifically becomes nothing short of being pampered. Over the years, it has stayed true to its tag-line â€Å"one quarter moisturizing cream to one quarter cleansing cream† in its advertisement. In contrast to Lifebuoy & LUX, Dove is the least promoted brand and we believe there is room to work for better market appeal towards it. Some other Remarks regarding Sales Promotion The shop that was visited; eds in Defence – the manager there told that as an incentive overall Unilever in its sales promotion hands over Rs.250, 000/month to them ; now imagine this is only one shop that we are talking about – Consider how many corner or small departmental stores are there in Defence, and then not to mention the bigger ones like Alfatah, Pot Pourri etc and then we should not forget that there are other areas in Lahore and to top it all Unilever is a brand present across cities; so all in all what can be concluded is that Unilever on the whole for its products spends huge sum of money so as to ensure that their products are available, they occupy a better display and they are within reach of consumers.