Relationship Between Globalization And Fashion Cultural Studies Essay

Relationship Between Globalization And spirt Cultural Studies EssayWith the first articles of clothing develop way. In the caves in the Middle Ages, then France, the richly heel apparel were a sign that the soul who wearing them belonging to aristocratic circles. This type of class affiliation when it comes to formulate can be seen today. high-ticket(prenominal) fur coats and leather notecases argon symbolisations of wealth and high elbow room, financi aloney inaccessible to medium and lower classes. The creators of the courts finishedt atomic number 63 have the force and made clothes for personal requirements of members of aristocratic circles.As the desire for beautiful, colorful and subsequent grew, grew and the number of creators and the annual production of invent items. agency has been passed on medieval Europe across borders through marriage contracts of the royal family and through retailers. However, it was hard to imagine a variety of fabrics, colors and desi gns of one naval division of Europe people at the other end of the continent. Development of fashion starts with chancing style and human trips whole around the being. In Western Europe people start to change styles rapidly. In countries, which includes Japan, Turkey, Iran fashion is the same(p) as last ten decades. Reasons are culture and religion.But on the West, world-wideization and money are reasons for every change in fashion industry. Many towns are recognized as a centers of world-wide fashion because of all events in that towns. Some of them are Pariz, Milano, new-sprung(prenominal) York, London. The biggest names like Armani, Gucci made luffs and revias in before named cities.London significant global urban center and it is conside wild as one of the biggest financial centers of Europe. Historical and ethnical contributions maded on the whole of humanity is al to the highest degree immeasurable, and it is k without delayn as a world center of fashion. With New York , Paris and Milano, London dictate the flow of movement in the fashion industry.The famous London Fashion Week is just one in a series of events whose fashion novelties copied the rest of the world. Burberry, Twenty Twelve, Vivienne Westwood, Topshop, capital of Minnesota Smith, Stella McCartney are just some of the designers and fashion houses that have been heard almost everyone, and came from London.London is a city of casual atmosphere, perfect organization, innumerable cultural resources, but as well as a city known for broad hospitality of its citizens.Globalization, in which the primary(prenominal) task is to create a unique world, has a great model in the creation and dissemination of fashion trends and general fashion.FASHION TRENDSHere are examples of some global trends, trends which are recognized in the whole world.The conversation on the whole-Stars are popular shoes produced by the communion company. They were produced for the first time it 1917 and were origina lly intended for the basketball frauds. The shoes were first popularized by basketball player Charles Hollis Chuck Taylor, and named after him. He became the first athlete whose name was protecting a fashion brand. The Converse All-Stars became very popular after World War II, and started to be produced in many different forms. The shoes became soon a symbol of youthful rebellion and an indispensable part of punk-rock culture.Benetton is a global fashion brand based in Italy. The name comes from the Benetton family, who founded the brand in 1965. Benetton has a network of 6000 outlets in cxx countries. Their range of clothing, footwear, fashion accessories is one of the most popular and best-selling worldwide, the company generates a total dollar volume of 2 billion euros. Benetton is known for its design, intense colours and is worn by all generations.The global fashion and lifestyle brand Ecko Ltd was established in 1993. by the fashion designer Marc Ecko. Although he started w ith only 6 ordinary T-shirt and spray paint, today this brand is focused on the global market and commercialised success. Marc Ecko footwear combines high fashion and sport ideas into something completely new and original. His logo is a rhinoceros.Bershka is a Spanish brand of the street fashion for young people. It offers them a wide selection of clothes, shoes and accessories. Bershkas collection for girls is to a greater extent oriented towards punk, rock and dance style. This type of clothes is for people with strong personalities and great courage to examine with fashion wearing unusual styling.The most famous creations of the popular French fashion house Hermes Birkin has been a subject of desire of all celebrity trendsetters, but for many people it is unattainable. The story of the luxury handbag begins with the name of the British fashion icon, singer and actress Jane Birkin after which it was named. During an airplane flight in 1984 Jane Birkin was sitting beside to Duma s, the director of the fashion house Hermes. Birkin placed her straw bag in the everyplacehead compartment of her seat, but the content of her bag fell to the ground, leaving her to struggle with finding her belongings to put back in her bag.Birkin explained to him that it was hard-fought to find a leather bag giving him an idea how it should look like. Shortly after that, the expound bag arrived at her address with the message of Dumas.Today, the 61-year-old, Jane Birkin admits that The Birking bag become more glorious than herself. The prices of The Birking bag reaping as well as the demand for them.The bags can be ordered in various sizes and colours. All The Birking bags are hand made respecting the specific regulations and using only the best quality leather, mostly the lizard skins, crocodiles, ostrich, buffalos, oxen, deer and goats. The metal parts of the purses are always made of gold, silver or other singular metals, a small padlocks and keys are coded and numerica l. The Birkin bag is a confirmation of wealth and prestige and a symbol of the luxurious living. It is very popular among the celebrities. Three years ago one bag was sold for a whopping $ 64.800.The Spanish fashion house Zara is a global giant with more than 1600 stores in over 70 countries worldwide. This brand was founded by Spanish tycoon Amancio Ortega in 1975. Their annual earnings are now measured in billions of Euros. Zara produces clothes and shoes, fashion accessories and cosmetics. The owners of this fashion house announced an online shop to be in function soon. Croatia has now 3 Zara fashion houses.The British fashion house Burberry was founded in 1856. Burberry is known for its beige, red and black fabric design and expensive handbags. The company sells as well perfumes, sunglasses and watches. Burberry has currently over 70 shops worldwide. The brand is well-known and popular among British celebrities.The LOral Group is the worlds largest beauty and cosmetics company w ith the main office registered in Paris. Concentrating on hair colours, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields. LOral currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business makeup and fragrances, hair colour and hair styling, body and skin care, cleansers. LOral has basketball team centers worldwide for research and development. LOrals famous advertising slogan is Because I deserve it.FASHION MAGAZINESFashion magazines are usually published once a month and they follow fashion trends around the world, comment fashion shows and advertise products related to the world of high fashion.They have a big impact on the creation and expansion of fashion.First fashion magazine was published around 1586 in Frankfurt.The idea of leaflets with pictures appeared to show to one part of the world what was fashionable in another.That were usually one sided flyers with black and white illustrations of dresses or shoes.Later, fashion magazines had been pressed with included painted illustrations of dresses, hats, shoes, etc.That was a way of presenting fashion before picture taking was invented.With the development of color photography, fashion magazines have become more colorful and attractive. Every year, the creators and designers present their in vogue(p) creations in fashion magazines. Topics in magazines range from high fashion to the latest make-up, perfumes and fashion bon-ton.World fashion magazines are published in many countries in different languages.This is a list of some fashion magazines aimed at female audiencesVogueCosmopolitanElleEssenceEttelaat-e BanuvanFeminaFlareGirlfriends magazineGlamourHarpers BazaarIn Touch WeeklyJaneLife and StyleTheir goal is to affect their readers to choose the latest styles. People and propagation change so quickly and fashion magazines are becoming increasingly important in today s world of fashion.Something about Vogue magazineVogue magazine was launched in 1892 in the United States. It is considered as the most popular magazine in the world.Vogue is widely published fashion and lifestyle magazine, it is published in 18 countries and one region.Every month, announces theme of fashion, design and life.It is famous as a presenter of high fashion and society, it provides reports of a very popular fashion brands such as Dior, Prada, Chanel, Gucci, and its latest trends, but it also provides reports of lifestyle, politics, family, etc.It is so important to promote clothing in fashion magazines because fashion styles are ceaselessly changing and consumers need to be informed.Fashion trends change and globalization is responsible for their rapid spread worldwide.